Problem

Rodeo garments have been made the same for the past 100 years. How do we bridge the gap of traditional rodeo wear and performance sports wear? How will it improve the performance of the rodeo athlete?

Process

Working with high level women's rodeo athletes to get their comforts and discomforts with current rodeo garments to inform what a collection of performance based rodeo attire would need to do.

Solution

Design and make Performance Rodeo Wear that can help women's rodeo athletes feel more comfortable on and off the horse.